Package Design Q&A
Asked November 2nd, 2012
The packaging can help ensure that vaccines are properly administered. One way is to design the packaging with unique features to create a delay by the administrator of the vaccine. This delay will create the opportunity for the person administering the vaccine to see and understand the action they are about to take.
The packaging will be designed with uncommon design and/or graphical features that stimulate the senses of sight, touch, and/or sound. The goal is for the administrator of the vaccine to stop, then pause and read, understand, and take the appropriate actions outlined on the printed packaging attached to the drug. Grabbing the attention of the administrator of the vaccine for the time required to make the right decision is the objective of this type of packaging.
Blister packages address the need for dosage control and adherence with pills. A well-designed and decorated blister package is a cost-effective way to ensure pill dosage adherence. Packaging design methods that have proven effective in blister packages include:
• Easy to follow directions with large type.
• Clear pill calendarization and AM/PM indicators.
• Bold colors and textures that direct patients to the correct paths for dosages and times.